A blog is a fantastic tool which can be used for many purposes one of which is to get leads for any type of business. A blog is a tool which must be in regular use to keep it working for you. Blogs do not do the work for you, however, they can help to achieve some of the hardest aspects of a marketer’s job which is to obtain leads and convert the leads into sales.
A blog is a tool which enables you to get leads regardless of what you are selling or promoting. Millions of potential customers are available online, so your aim should be to attract as many of them as possible to your website where you can promote your product or service, and get sales.
Websites can be difficult to manage and are often rather impersonal places which can leave a potential customer confused or rejected. Some of the major problems with websites are as follows:
- Many websites do not change
The home page will usually be very informative and attractive. The remaining pages will help to sell the item. This is usually good but can discourage search engines and limit the personality of the website.
- Websites can make communication with your readers difficult
Communication can usually only succeed using email, rather by using comments which makes the process friendly and easy.
- Websites can only be bookmarked so many times
One bookmark per page is usually not enough to help with most social ranking.
- Websites are expensive
They are often inexpensive to create but expensive to manage, especially if there are or will be many pages of content available to the consumer.
- Many people find blogs to be more enjoyable and easier to navigate than a standard website
Even if you do not have any HTML skills, you can still build and maintain your own blog.
For these reasons, it is worth considering the use of a blog to help with lead generation. Any type of business can use a blog. You can start with a free blog, which allows you to test the water without the need to invest any money at all.