Making Leads Work For YOu
Now that people are coming to your website because of all the hard work managing your blog, you may think you can just sit back and relax. This is not the case. You will need to do some more work to get the most you can get from those leads. After all, you want and need sales to happen.
There are several ways leads can be persuaded to buy from you. High quality traffic coming in is a good start. What you do with them when they arrive is another story.
Sign Them Up
You must have an opt-in list for any and all of your website visitors to sign. This is crucial to the overall well-being of your business for several reasons. Firstly, it allows you to collect email addresses and also the names of the people who have visited you. This information is then used to promote your website or business to them, regularly.
To accomplish this, set up an email marketing campaign. This process allows you to send regular messages to those who visit your website and sign into your optin list. This email marketing campaign can be used in various ways:
- Use it to promote business sales and new products by sending an email to your visitors to let them know about these changes.
- Share knowledge and tips with your subscribers. For example, you can send an email newsletter about ideas for baking bread or cakes for special occasions such as Christmas, Thanksgiving, Birthdays and so on so you can draw people back to your website to purchase items or materials which help achieve this.
- Use email marketing campaigns to encourage individuals to visit your blog, to read the latest messages and posts. Keep everything updated!
An email marketing campaign is another way to pull leads who once came to your website back to your website. Before setting up and using an email marketing campaign, invest some time in learning how to do it properly so that you avoid any spam violations and help get the best results overall.
Landing pages or sales pages provide another way for you to take advantage of the leads who come to your blog. Often, Internet marketers use landing pages to help them sell their products and services. Almost certainly you will have come across these. They are long, sales like pitches which are designed to convince individuals that they need to purchase from you.
Landing pages can be an ideal investment if you do not have many products to sell. If your website does not have a catalogue full of items to sell and promote, there is a good chance you will do well by using a landing page. These are very useful for those who sell promotional items or who will use their blog to promote affiliate links and programs.
If you plan to use landing pages, it is important to get the layout and overall tone right. Professionals who have experience with copywriting often do these. The reason for this is that those without this experience are likely to write a sales page which does not get results.
The job of the sales page is to sell, and the results are nothing other than sales. Invest in a professional to write these pages for you. Be sure they are accurate, detailed and convincing.
Once they are up and running, you can use your blog to promote your landing page. It is important however that your blog is not one large sales pitch, but a variety of enjoyable and interesting blog posts. Items which involve the reader will help convince them to click on a link to find out what you have to offer them.