Use a Blog To Generate Leads Part -2

How to Get Started With a Blog

There are many benefits and advantages to be obtained from blogging. Remember these things when you set out to create your blog.

If you are new to blogs and blogging, two good places to get started with a blog will be Blogger.com or WordPress.com. Both of these websites allow you to start a blog for free. Both are simple to use and will allow you to produce a blog literally in minutes. After some practice, it will be worthwhile to invest in a paid blogging program. But it is a good idea to learn how to use and personalize a blog using free tools. You will then have some better ideas about how a blog can be used to promote your business.

  • Blogging can give you a constant supply of new pages which search engines such as Google love. This is an extremely important reason to incorporate a blog into your business. It provides an easy way to get regular search engine rankings. This is often not quite so easy with a website.
  • Blogging is easy enough to do. However, remember that it is a regular commitment if it is to be done properly. If you do not have the ability or time to manage the blog, help is available. Many professional bloggers ghostwrite blogs for other people. Someone can be hired to do this type of work and it need not cost a lot.
  • Communication through the blog is essential. It is an informal way to speak to others and does not require too much commitment. However, it is vital to keep posts going but also to keep the dialogue going too! This can be rather difficult in some respects. Chatting with consumers is immensely worthwhile but not something everyone likes to do.

So far in this post and the previous one, I have covered some of the important basics of blogging. Now to make a start. Once your blog has been registered and a web presence for it has been established it is time to start posting. Depending on the way you are setting up your blog you may need to have hosting set up. I shall be covering some of the issues involved towards the end of this series of posts.

What will you talk about?

To generate leads to your website, you must create blog posts. These post must somehow, even indirectly, relate to your website’s topic and overall goals. For example, if your website sells bakery products, your blog should be bakery or at least food related.

Your blog will give you an opportunity to display your skills and knowledge and to establish yourself as an expert in the field. Do you need to be an expert to get sales and traffic? In most cases, the answer to this is yes. People will seek out people they can count on as experts, to buy from. If you are not an expert, why would they want to buy from you? However, to someone who knows nothing, an expert can easily be someone who knows a little.

Start planning a few posts!

Use a Blog to Generate Leads – Part 1

A blog is a fantastic tool which can be used for many purposes one of which is to get leads for any type of business. A blog is a tool which must be in regular use to keep it working for you. Blogs do not do the work for you, however, they can help to achieve some of the hardest aspects of a marketer’s job which is to obtain leads and convert the leads into sales.

A blog is a tool which enables you to get leads regardless of what you are selling or promoting. Millions of potential customers are available online, so your aim should be to attract as many of them as possible to your website where you can promote your product or service, and get sales.

Websites can be difficult to manage and are often rather impersonal places which can leave a potential customer confused or rejected. Some of the major problems with websites are as follows:

  • Many websites do not change

The home page will usually be very informative and attractive. The remaining pages will help to sell the item. This is usually good but can discourage search engines and limit the personality of the website.

  • Websites can make communication with your readers difficult

Communication can usually only succeed using email, rather by using comments which makes the process friendly and easy.

  • Websites can only be bookmarked so many times

One bookmark per page is usually not enough to help with most social ranking.

  • Websites are expensive

They are often inexpensive to create but expensive to manage, especially if there are or will be many pages of content available to the consumer.

  • Many people find blogs to be more enjoyable and easier to navigate than a standard website

Even if you do not have any HTML skills, you can still build and maintain your own blog.

For these reasons, it is worth considering the use of a blog to help with lead generation. Any type of business can use a blog. You can start with a free blog, which allows you to test the water without the need to invest any money at all.