Effective Ways to Promote Your Website which Cost Nothing
There are many paid methods for promoting a website. Just a few of these are: Pay-Per-Click, Pay-Per-Action, Banner Ads, Facebook Ads, Google AdSense and Sponsored Tweets, etc., etc.
However, those starting out as internet marketers do not have the resources, financial or other, to launch a paid marketing campaign. The Internet however, does provide a variety of no-cost marketing methods which can be just as effective, if not more effective, than paid techniques.
Free marketing methods tend to take longer to produce results than paid methods such as advertising, but the benefit, other than the cost saving, is that their effect tends to last longer. When paid marketing is used there is usually a steep drop-off in traffic once an advertisement expires. Free marketing methods can continue to funnel visitors to your site for months or even years after they have been put into place.
It is not necessary to spend large sums to promote a website and have it ranked on the first page of the Search Engine Results Page for your niche. All that is required is some persistence, patience and a little luck to funnel thousands of visitors to your website every day.
Search Engine Optimisation
The Search Engine Optimization (SEO) process is used to improve the visibility of a website to search engines such as Google, Bing, Yahoo and so on. These search engines are used by people every day to search the Internet. SEO uses organic techniques to increase the search engine’s ability to index the website and rank it higher on the Search Engine Results Page.
The most important SEO technique is to include the best keywords for the niche being addressed by the website. For example, if the page promotes a hair dressing business, the site should include keywords such as “hair dressing”, “hair cutting” etc. in various places, including the headline and sub heads.
In this way, when somebody uses a search engine to look for hair dresser’s websites, if the website has been optimized with the appropriate keywords, it will appear near or at the top of the SERP for those keywords.
Search engines use programs known as “spiders” or “bots”, to crawl sites on the internet, indexing each page according to its content and ranking it based on a set of criteria, called the search engine algorithm. The algorithm is a secret and is being modified constantly to prevent people from fooling the spiders. However, there are certain SEO techniques which will improve the web page’s ranking.
Libraries of books and training courses are devoted to the study of SEO. Also, there are numerous SEO consultants who can be hired to optimise a site.
Online directories are clearinghouses for information about businesses. They are usually categorised by location or genre. For example, there are online directories for businesses in certain locations and there are directories for specific types of business.
These directories will often publish information about your business for free, including your website address. This can be a good way to attract customers to your webpage, especially those who are either already in your geographic area or who are looking for products and services in a specific niche.
Some of these directories, such as White Pages and Yellow Pages, will find your business on their own, but it will be necessary to find and contact others.
Use Google to search for directories in your product niche and visit all those you believe to be significant. If they look to be suitable for promoting your business and website, find where it explains how to make submissions.
If this is not easy to find, go to the “About” page. There you should find contact information for the site administrator, including their email address. Send them an email explaining what your business is about and let them know you would like to be included.