5 Ways to Drive Traffic

5 Ways to Drive Traffic to Your Site without Spending a Penny

Content Is King

Once you have decided upon the strategy for your blog, it is time to develop the process to get people to read it and then recommend others to do the same.

This is not so simple so how do we go about it?

Keep Driving
Drive Traffic

Your blog will not attract large numbers of “likes” and followers overnight. It will require a consistent stream of useful content and some socialisation tactics on social networking sites to attract the traffic.

Of course, everything is easier when you have Bill Gates’s bank account.Your blog can be given a considerable boost if you can pay for social media advertisements, paid searches and affiliate campaigns.. However, if your financial situation is rather more precarious it will be somewhat more challenging to take the centre stage.

If you are short of money but have a lot of time, you can immerse yourself into something you know, and blog about it. Write every chance you get but ensure you write content which has some meat and meaning to it.

You should aim to produce content at least once every day and write a minimum of 300 words that would be amazing, but not so difficult as it may sound. Some time ago the State of Inbound Report from HubSpot suggested that brands which create 15 blog posts per month generate an average of 1,200 new leads per month. Whether this is a personal blog site or and eCommerce site that much traffic would be fantastic, so go on with it!

So, what should you write about? If you do not have too many ideas below are some tips to get you started.

1.   Create Epic Titles

To grab people’s attention, you must have blog compelling topics and titles. The blog titles serve as bait to get people to read your post. Use crazy, add a little drama or use catchy phrases. They must sparkle to result in full reads, conversions and social media shares.

Think of it from your reader’s point of view. Would you click on a blog entitled “Sure-Fire Ways to Become a Millionaire in Six Months?” See what I mean?.

2.  Write content that people feel compelled to share

Your content should be compelling, engaging, informative and relevant . Ensure your blog provides significant value to your readers. If they find value and feel “I learned something from that” they are likely to return and maybe bring their contacts with them as long as you continue to provide fresh content. Do not lure them in with a great title and then provide shallow, unfounded information or biased rants.

3.   Cover the Following Topics

If you have some ideas for topics, go ahead and start writing. If you are a bit stuck here are some topics which may provide a kick start. These topics are always popular because they provide people with substantial information. People want to learn, they look to be entertained and feel something from what they read. The best thing to do is to have a mixture of these types of content and you will certainly be pointing in the right direction.

  • Lists or Educational Posts: Tips and tricks, guides and how-to’s should be the main focus of your content marketing. It is important to have empathy with your audience and to think about the posts you think are relevant to them?

Help them lose weight. Help them solve problems. Suggest how they can improve their relationships. Be aware of which topics are hot in your niche and be sure to offer something new, unique and with substance so that your audience will want to know more from you.

  • Interviews and Q&As: Find an expert and interview them. If you sell digital products find and interview an expert in the field.If you sell physical items, find someone who is experienced in using, fitting maintaining the product.

Understand your interviewee’s opinions on the focus and future of your industry. Study their view and opinions. Evaluate them and then start forming your own.

  • Reviews and Case Studies: A very useful was to provide useful content in a blog is to review new products and services available on the market. Use case studies which feature win-win situations with a client or examples of other people or businesses who are doing things correctly and successfully.

Many people have problems with their weight, so a review of diets, diet pills or fitness products should generate a high number of clicks.

  • Sensational Reports: Help your audience to make decisions by expressing an opinion about hot and trending topics, sensational issues or current events. Pique your readers’ interest by writing a story so big that everyone will want to write about it.

Provide facts, comparative analyses, pros and cons to help your audience make informed decisions. However, since everyone will be writing about it, ensure that your offering has something extra to establish yourself as a reliable source of that information.

TechCrunch has a remarkable reputation of being on top of the really interesting news ahead of everyone else. They have sources contantly on the prowl. If you must do this in the name of journalism, carry on.

  • Content which Humanises Your Company or Brand: Talk about how your company participates in non business events or inform your audience about your stance on the main issues of the day. With these types of post, the target market will understand the human side of your brand and that behind the formal exterior is a brand concerned with issues other than purely business.

Starbucks showed that they are one with the world in commemorating lives lost during the Paris attacks in their Facebook post.

Writing
Keep Writing

4.  Optimise Content with Keywords and Tags

Keywords and other SEO elements should be Incorporated into your blog because that golden nugget which could shoot your content to the stars. On-page optimisation attributes are important and these include title tags, meta tags, heading tags and image tags.

Keep up to date on search engine dynamics and algorithm changes, but always write for your target audience. In addition, ensure your content is keyword-rich (not keyword-stuffed) and written in such a way that it reads naturally.

5.  Guest Blog

Guest blogging lives on despite what some might have us believe. Don’t write it off just yet as there is still a big opportunity if you tap into this niche.

Guest posting on reputable sites can still boost your online credibility. Just be wary and avoid using spammy tactics in your guest blogs to avoid ruining your reputation. As this still works, you could invite other bloggers to guest blog on your site. Just make sure you only approve high-quality, authentic content without spammy links to avoid problems with Google so proceed with caution.

So there it is, five ways to help you generate traffic without spending anything other than some time. As you are doing it let your personality appear through your writing. Personality will grab your audience attention and make your blog stand out from a sea of gibberish online content.

With a lot of hard work, right tools, and sound know-how, you’ll soon drive traffic to your website and gain a steady number of visitor and even customers, too.

Remember the only wrong action is no action.

The Many Facets of Internet Marketing

Many Facets of Internet Marketing

In looking around the whole Internet Marketing scene, it seems to me that there are so many parts obligatory or optional which must be fitted together to make the whole thing work. When we look at the list and try to work out what piece fits where. It is no wonder that 97% of people who attempt to make money online fail to make anything at all.

  • Contact List (List)
  • Autoresponder
  • Squeeze Page
  • Funnel
  • Traffic, free and paid
  • Domain Name
  • Hosting
  • Website
  • DNS
  • Mail Accounts
  • Blog
  • Capture Page
  • Capture Form
  • Upsell
  • Down Sell
  • One Time Offer (OTO)
  • WordPress

I’m sure that there are more and no doubt I shall discover them as time goes by. However, my aim is to start to find out about these topics and others and to write about what I have discovered over the next few weeks.

If you are interested in following my journey and my general ramblings, why not sign up using the form towards the top right hand corner of the post and I shall let you know when I have further pearls of wisdom to impart.

I have started this journey to give myself some degree, if not total, financial independence and to gain some Time Freedom to be able to do some of the many things I still want to do in my life.

See you again soon.

Seven Ways to Get More Visitors to Click Through to Your Web Page

To paraphrase legendary Liverpool Football Manager Bill Shankley, “Getting customers to click through to your web page isn’t a matter of life and death … it’s much more important than that!”

A click through page is used to drive visitors to the next step in your sales funnel. Therefore, it should include at least these elements.

A Clear Call to Action Button (CTA)

A huge mistake many marketers make is to make it difficult for page visitors to act on their CTA.

Use big, bold buttons in a prominent position on the page so it is easy for customers to do what you want them to do.

A Compelling Headline

The headline should include your keywords and should match the title tag of your page closely in the HTML. If not, customers are more likely to click away from your page without clicking through. Customers should see consistency when scanning your page.

The headline will usually appear in search results. Therefore it should push visitors to take the next step and click through to where you want them to go.

Use Short Paragraphs or Bullet Points

People do not want to wade through miles and miles of text. This is the Internet after all.

Give page visitors the bullet points which explain the selling points or use short paragraphs which communicate your message efficiently in as few words as possible.

Do Not Include Other Navigational Links

The purpose of a click through page is to get visitors to click through where you want them to go.

Do not include any other options by including links to other pages, references, etc. This provides too many distractions and opportunities for your visitors to leave your page and go elsewhere.

Include AT LEAST Two CTA Links

People like to think they have several options. Provide them with at least two buttons to click, both of which will lead to the same place. This will make them feel empowered. It also will improve your conversion rate.

Links can also be included within the text which appear over or under the Call To Action.

Use Exit Pop-Ups

Use a widget which gives a pop-up which will appear whenever somebody tries to click to another page besides your CTA. It gives one last chance to convert a customer who was already leaving anyway, so it’s worth a try.

Social Proof

This is sometimes called the “bandwagon approach”. Social proof feeds on people’s nornal desire to be part of the cool crowd.

You should use testimonials from clients, logos from companies you do business with or credible third party organisations, etc. These are not always necessary on a click-through page, but in some cases they can add credibility and value to your web pages.

Use Simple Images and Photos

Do not overcomplicate your page with too many different images or pictures which are too “busy”.

The images used should complement the content on the page and support the headline at the same time.

Put Your “Best Stuff” Near the Top

Many people will not scroll to the bottom of your click-through page. It is important therefore to ensure that the most compelling arguments, the best benefits and any other top-drawer persuasive ideas you can use to convert your visitors are placed near the top.

I hope you found these ideas useful. Do experiment with different layouts and settings but bear in mind the Seven Tips above. Remember that when you have made changes or have put the page up for the first time, give it a little time to settle before making any more changes.

I shall be adding more tips and information to help increase the effectiveness of your web site or blog. Please feel free to add your own comments and experience.